Copywriting / Charlie King-Hagen

SmithGifford • 25th April 2018

Victor Stanley: Keeping Up Appearances

Another Victor Stanley print ad, "Keeping Up Appearances," for which I helped co-write the headline and body copy. Victor Stanley also chose to feature this ad as part of their "since 1962" campaign.

SmithGifford • 25th April 2018

Victor Stanley: Girls' Night Out

I co-wrote the headline and body copy for the following print ad, “Girls' night out,” which Victor Stanley, a quality site furnisher that manufactures and exports products like park benches, litter receptacles, and bike racks to over twenty countries, chose to feature in its "Since 1962" campaign.

SmithGifford • 24th April 2018

The Nature Conservancy: A Good Year For Water

I wrote the 30-second radio spots, “The Nature Conservancy Rack” and “Green Beer,” and both 15-second radio spots and worked on the body copy and headlines for the print ads. The Nature Conservancy is an environmental nonprofit that has done conservation work in over 70 countries.

SmithGifford • 24th April 2018

Inova Health System: Sports Medicine Citi Open Ads

I contributed headlines and body copy to the following print advertisements as part of a different project for Inova Health System. These ads appeared at the annually held 2015 Citi Open, an ATP World Tour tennis tournament.

SmithGifford • 24th April 2018

Inova Health System: First Steps Radio

I wrote this 30-second radio spot for Inova Health System, a non-profit health organization in the Washington D.C. area that comprises a network of hospitals, outpatient services, and assisted living facilities.

University of Chicago • 24th April 2018

Marine Biology Laboratory One Sheet

I wrote and edited the copy for this piece, a promotional one sheet the UChicago College Admissions office created to promote the Marine Biology Laboratory, a research institution that partners with UChicago.

University of Chicago • 24th April 2018

Fictitious Alumni Postcard

I wrote and edited the copy for this postcard. We gathered a list of fictional characters who were connected to UChicago and created brief, funny backstories for the characters that referenced their time at UChicago.